Tuesday, May 20, 2008

Corporate Website Analysis - Miss Selfridge

Miss Selfridge

Main Page
Product Sale Page

Product info page
Miss Selfridge is a UK clothing/fashion brand that usually has feminine design. In this website user not only can see products information but also can purchase those products from this website. Because this website purpose mainly for online shopping, the information given in this website also more related for user to purchase the products like delivery charge, log in to account, payment method, etc.

The structure of this page is simple and easy to navigate, mainly consist of header and footer that always the same in every page and content page where the left side always be the navigation and the right side as the content area. The thing that I notice in the navigation area is how the links will expand if we click on certain area that has more sub pages.

There also option to find/buy products by size so the customer don't need to waste their time if actually for certain products there's no suitable size. All categories also clearly indicate the content of the page, so it's easy to find specific product that customer want. Beside that there also search engine of customer need to find certain kind of products that they want.
The product page basically consist of thumbnails of the products where if customer interested they can view more picture and information of the products.

Grid System

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